MassDOT Billboard!
RATIONALE
The National Work Zone Awareness Week Contest, hosted by MassDOT, aimed to raise awareness about work zone safety, a critical issue impacting both workers and drivers nationwide. The 2023 NWZAW theme was “You play a role in work zone safety. Work with us.”
Winning the contest required effectively communicating this theme to a wide audience. My winning design successfully incorporated texture from real work-zone sites into the typography, and strategically hid the “L” in “ROLE” within a traffic cone, emphasizing the message. Following the win, I created 29 iterations of the same billboard across different sizes and formats.
The digital billboard was displayed throughout the summer on various highways across Massachusetts.
MY 1ST PLACE WINNING DESIGN
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Adobe Photoshop
Adobe Illustrator
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2 Weeks
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29 Iterations of same billboard design among many different sizes and formats
