Safety First!

Peril Shield addresses the array of safety concerns emphasized in research, by the finding that 59% of women feel unsafe walking down alleys alone. It achieves this by providing real-time danger notifications and an SOS feature to alert friends and family in emergencies. 

Moreover, the app integrates an ambient device keychain to discreetly trigger the SOS alert system. This comprehensive approach aims to enhance user safety, particularly in situations where individuals feel most vulnerable.

RATIONALE

Marginalized groups such as women, members of the LGBTQ+ community, and children are disproportionately targeted for various crimes, including violence, harassment, and discrimination. Women face higher rates of domestic violence and sexual assault. Members of the LGBTQ+ community often experience hate crimes and discrimination based on their sexual orientation or gender identity. Children are vulnerable to abduction, exploitation, and abuse.

These groups often live with heightened concerns for their safety, affecting their daily lives and mental well-being. Peril Shield aims to alleviate some of these concerns by providing a tool for quick and discreet communication in emergencies, offering a sense of security and peace of mind.

WHY IT MATTERS

COMPREHENSIVE VIDEO WALKTHROUGH

“Walking home alone at night makes me feel anxious, especially in unfamiliar areas. Having a way to stay aware of potential dangers and discreetly call for help really helps me feel safer.”
— Anonymous

PHASE 1: RESEARCH

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  • According to Jamie Ballard, a research data journalist, about 59% of women feel unsafe walking down an alley alone.

    That’s more than half of the women who were interviewed in the UK.

    For more details on this research visit:

    https://today.yougov.com/society/articles/22754-women-safety-sexual-assault-awareness

  • Emily’s Needs

    • Enhanced safety getting from point A to point B

    • An affordable solution

    • Peace of mind on her commute

PHASE 2: CONCEPT DEVELOPMENT

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  • Peril Shield was inspired by Life360’s family safety features and Citizen’s real-time crime alerts, combining both to offer discreet, real-time protection for individuals in unsafe environments.

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PHASE 3: DESIGN IMPLEMENTATION

    • Adobe XD

    • Adobe Illustrator

    • 4 weeks

    • Mobile App

    • Smart Keyhain

  • The Peril Shield logo incorporates a shield symbol to represent safety and protection. I chose a vibrant yet secure color palette to evoke both visibility and trust, ensuring the design feels approachable while conveying a sense of security and reliability.

  • Peril Shield offers real-time danger notifications, a discreet SOS alert system, and an integrated ambient keychain device, providing users with enhanced safety and quick access to emergency support.

  • The final!